240 Must-Know Hotel Statistics and Travel Trends in Italy for 2024

Discover the most compelling hotel statistics and travel trends in Italy for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 240 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 45,699 hotels, 5,929,736 traveler reviews, and 3,980,690 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 45,699 hotels operating in Italy.
  • The average hotel rating in Italy is 8.42, based on 5,929,736 reviews.
  • Travelers can expect to pay around $168 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's March with an average rating of 8.55.
  • If you're looking for the cheapest month to visit Italy, it's November with an average price of $146.
  • The least popular month to visit Italy is December, attracting only 3.7% of visitors.
  • The most popular month to visit Italy is August, attracting 14.3% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.53 on average.
  • Business Travelers are the least satisfied travelers when visiting Italy, rating their stays at 8.27 on average.
  • Hotel prices in Italy peak in September, with an average price of $301.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 45,699 hotels in Italy.

Distribution by Star Rating

  • Italy has 977 hotels with a 1-star rating, accounting for 2.1% of all hotels.
  • Italy has 1,012 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 9,864 hotels with a 3-star rating, accounting for 21.6% of all hotels.
  • Italy has 7,303 hotels with a 4-star rating, accounting for 16.0% of all hotels.
  • Italy has 2,051 hotels with a 5-star rating, accounting for 4.5% of all hotels.
  • We also have 24,492 hotels with an unknown star rating in Italy, accounting for 53.6% of all hotels.
  • The average price of a hotel in Italy is $168 per night.
  • The average price of a 1-star hotel in Italy is $147 per night.
  • The average price of a 2-star hotel in Italy is $134 per night.
  • The average price of a 3-star hotel in Italy is $141 per night.
  • The average price of a 4-star hotel in Italy is $201 per night.
  • The average price of a 5-star hotel in Italy is $383 per night.
  • The average price of a hotel in Italy with an unknown star rating is $151 per night.
  • There are 429 hotels in Italy priced in the $0-$50 range, accounting for 1.5% of all hotels.
  • There are 9,872 hotels in Italy priced in the $50-$100 range, accounting for 35.0% of all hotels.
  • There are 12,701 hotels in Italy priced in the $100-$200 range, accounting for 45.0% of all hotels.
  • There are 4,388 hotels in Italy priced in the $200-$500 range, accounting for 15.6% of all hotels.
  • There are 619 hotels in Italy priced in the $500-$1000 range, accounting for 2.2% of all hotels.
  • There are 202 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Italy in January is $153.
  • The average price of a hotel in Italy in February is $152.
  • The average price of a hotel in Italy in March is $164.
  • The average price of a hotel in Italy in April is $186.
  • The average price of a hotel in Italy in May is $201.
  • The average price of a hotel in Italy in June is $274.
  • The average price of a hotel in Italy in July is $271.
  • The average price of a hotel in Italy in August is $269.
  • The average price of a hotel in Italy in September is $301.
  • The average price of a hotel in Italy in October is $167.
  • The average price of a hotel in Italy in November is $146.
  • The average price of a hotel in Italy in December is $147.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 5,929,745 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 363,673 reviews from business travelers in Italy, accounting for 6.1% of all reviews.
  • There are 2,816,363 reviews from couples in Italy, accounting for 47.5% of all reviews.
  • There are 1,456,863 reviews from families in Italy, accounting for 24.6% of all reviews.
  • There are 214,974 reviews from friends in Italy, accounting for 3.6% of all reviews.
  • There are 402,321 reviews from group travelers in Italy, accounting for 6.8% of all reviews.
  • There are 437,784 reviews from solo travelers in Italy, accounting for 7.4% of all reviews.
  • There are 237,767 reviews from travelers with an unknown type in Italy, accounting for 4.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2024 is 8.39, based on 1,276,767 reviews.
  • The average rating for hotels in Italy in 2023 was 8.39, based on 1,496,655 reviews.
  • The average rating for hotels in Italy in 2022 was 8.40, based on 1,259,709 reviews.
  • The average rating for hotels in Italy in 2021 was 8.41, based on 184,677 reviews.
  • The average rating for hotels in Italy in 2020 was 8.50, based on 32,579 reviews.
  • The average rating for hotels in Italy in 2019 was 8.46, based on 165,703 reviews.
  • The average rating for hotels in Italy in 2018 was 8.45, based on 185,016 reviews.
  • The average rating for hotels in Italy in 2017 was 8.43, based on 197,492 reviews.
  • The average rating for hotels in Italy in 2016 was 8.45, based on 224,749 reviews.
  • The average rating for hotels in Italy in 2015 was 8.43, based on 202,088 reviews.
  • The average rating for hotels in Italy in 2014 was 8.42, based on 167,391 reviews.
  • The average rating for hotels in Italy in 2013 was 8.36, based on 152,665 reviews.
  • The average rating for hotels in Italy in 2012 was 8.28, based on 124,763 reviews.
  • The average rating for hotels in Italy in 2011 was 8.14, based on 82,382 reviews.
  • The average rating for hotels in Italy in 2010 was 8.05, based on 49,863 reviews.
  • The average rating for hotels in Italy in 2009 was 7.99, based on 36,618 reviews.
  • The average rating for hotels in Italy in 2008 was 7.83, based on 24,858 reviews.
  • The average rating for hotels in Italy in 2007 was 7.67, based on 24,089 reviews.
  • The average rating for hotels in Italy in 2006 was 7.58, based on 18,087 reviews.
  • The average rating for hotels in Italy in 2005 was 7.65, based on 13,455 reviews.
  • The average rating for hotels in Italy in 2004 was 7.70, based on 7,655 reviews.
  • The average rating for hotels in Italy in 2003 was 7.72, based on 2,276 reviews.
  • The average rating for hotels in Italy in 2002 was 7.72, based on 208 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.65.
  • The average rating for 2-star hotels in Italy is 7.87.
  • The average rating for 3-star hotels in Italy is 8.15.
  • The average rating for 4-star hotels in Italy is 8.35.
  • The average rating for 5-star hotels in Italy is 8.85.
  • The average rating for hotels in Italy with an unknown star rating is 8.60.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.27.
  • The average rating for couples in Italy is 8.42.
  • The average rating for families in Italy is 8.46.
  • The average rating for friends in Italy is 8.36.
  • The average rating for group travelers in Italy is 8.52.
  • The average rating for solo travelers in Italy is 8.53.
  • The average rating for travelers with an unknown type in Italy is 8.40.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.46.
  • The average rating for hotels in Italy in February is 8.53.
  • The average rating for hotels in Italy in March is 8.55.
  • The average rating for hotels in Italy in April is 8.51.
  • The average rating for hotels in Italy in May is 8.49.
  • The average rating for hotels in Italy in June is 8.49.
  • The average rating for hotels in Italy in July is 8.46.
  • The average rating for hotels in Italy in August is 8.41.
  • The average rating for hotels in Italy in September is 8.40.
  • The average rating for hotels in Italy in October is 8.37.
  • The average rating for hotels in Italy in November is 8.44.
  • The average rating for hotels in Italy in December is 8.50.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (4.1%)
  • February (3.7%)
  • March (4.7%)
  • December (3.7%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.6%)
  • October (9.9%)
  • November (5.3%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (14.3%)
  • September (12.7%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 3,926 hotels.
  • The city with the highest average rating is Matera, with an average rating of 9.08.
  • The city with the lowest average rating is Milan, with an average rating of 7.50.
  • The city with the most expensive hotels is Capri, with average prices of $524.
  • The city with the cheapest hotels is Pompei, with average prices of $85.
207
8.42
$142.76
136
8.73
$305.68
184
8.84
$113.31
187
7.94
$124.19
104
8.97
$303.65
968
8.00
$226.50
346
8.16
$159.85
182
8.37
$103.73
297
8.35
$189.37
120
8.89
$524.02
385
8.35
$102.01
160
8.34
$166.61
150
8.43
$273.74
1,235
8.23
$194.01
166
8.54
$130.59
120
8.13
$108.84
108
8.37
$116.28
288
8.60
$157.31
147
8.37
$109.48
213
8.60
$125.12
210
8.23
$140.64
203
8.02
$125.46
109
8.49
$257.56
200
8.84
$141.03
156
8.56
$349.45
158
9.08
$147.70
1,667
7.50
$211.27
1,326
8.21
$121.55
175
8.85
$149.20
134
8.00
$130.23
202
8.61
$186.17
184
8.78
$186.76
483
8.30
$110.11
109
8.56
$132.53
140
7.81
$107.40
114
8.68
$84.70
176
8.50
$133.31
512
7.99
$156.93
137
8.75
$141.79
3,926
8.13
$207.03
237
8.39
$165.91
109
8.71
$91.78
118
7.99
$117.32
172
8.61
$139.79
140
8.61
$136.47
341
8.88
$233.77
379
8.52
$142.02
196
8.73
$253.70
149
8.66
$100.37
137
8.35
$178.06
143
8.77
$146.43
291
8.15
$135.73
1,208
8.19
$242.79
396
8.60
$159.37
110
8.59
$104.87

Hotel and Travel Statistics for Family Hotels in Italy

Top Hotel and Travel Statistics for Family Hotels in Italy

  • There are 10,669 Family Hotels operating in Italy.
  • The average rating for Family Hotels in Italy is 8.25, based on 3,231,164 reviews.
  • Travelers can expect to pay around $182 per night for a Family Hotel in Italy.
  • If you're looking for the best month to book a Family Hotel in Italy by rating, it's March, with an average rating of 8.35.
  • If you're looking for the cheapest month to book a Family Hotel in Italy, it's February, with an average price of $158.
  • The least popular month to book a Family Hotel in Italy is December, attracting only 3.8% of visitors.
  • The most popular month to book a Family Hotel in Italy is August, attracting 14.7% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Family Hotels in Italy, rating their stays at 8.36 on average.
  • Business Travelers are the least satisfied travelers when visiting Family Hotels in Italy, rating their stays at 8.05 on average.
  • Family Hotel prices in Italy peak in September, with an average price of $327.

Availability and Types of Family Hotels in Italy

Number of Family Hotels

  • There are 10,669 Family Hotels in Italy.

Star Rating Distribution for Family Hotels

  • There are 141 Family Hotels in Italy with a 1-star rating, accounting for 1.3% of all Family Hotels.
  • There are 535 Family Hotels in Italy with a 2-star rating, accounting for 5.0% of all Family Hotels.
  • There are 4,590 Family Hotels in Italy with a 3-star rating, accounting for 43.0% of all Family Hotels.
  • There are 4,281 Family Hotels in Italy with a 4-star rating, accounting for 40.1% of all Family Hotels.
  • There are 478 Family Hotels in Italy with a 5-star rating, accounting for 4.5% of all Family Hotels.
  • There are 644 Family Hotels in Italy with an unknown star rating, accounting for 6.0% of all Family Hotels.
  • The average price for Family Hotels in Italy is $182.
  • The average price for 1-star Family Hotels in Italy is $103.
  • The average price for 2-star Family Hotels in Italy is $121.
  • The average price for 3-star Family Hotels in Italy is $140.
  • The average price for 4-star Family Hotels in Italy is $194.
  • The average price for 5-star Family Hotels in Italy is $512.
  • The average price for Family Hotels with an unknown star rating in Italy is $188.
  • There are 81 Family Hotels in Italy priced in the $0-$50 range, accounting for 0.9% of all Family Hotels.
  • There are 2,747 Family Hotels in Italy priced in the $50-$100 range, accounting for 29.6% of all Family Hotels.
  • There are 4,387 Family Hotels in Italy priced in the $100-$200 range, accounting for 47.2% of all Family Hotels.
  • There are 1,726 Family Hotels in Italy priced in the $200-$500 range, accounting for 18.6% of all Family Hotels.
  • There are 264 Family Hotels in Italy priced in the $500-$1000 range, accounting for 2.8% of all Family Hotels.
  • There are 80 Family Hotels in Italy priced in the $1000+ range, accounting for 0.9% of all Family Hotels.
  • The average price for Family Hotels in Italy in January is $162.
  • The average price for Family Hotels in Italy in February is $158.
  • The average price for Family Hotels in Italy in March is $168.
  • The average price for Family Hotels in Italy in April is $188.
  • The average price for Family Hotels in Italy in May is $209.
  • The average price for Family Hotels in Italy in June is $283.
  • The average price for Family Hotels in Italy in July is $277.
  • The average price for Family Hotels in Italy in August is $272.
  • The average price for Family Hotels in Italy in September is $327.
  • The average price for Family Hotels in Italy in October is $183.
  • The average price for Family Hotels in Italy in November is $163.
  • The average price for Family Hotels in Italy in December is $162.

Ratings and Reviews for Family Hotels in Italy

Number of Reviews for Family Hotels

  • We've collected 3,231,164 reviews for Family Hotels in Italy.

Review Distribution for Family Hotels

  • There are 226,560 reviews for Family Hotels from business travelers in Italy, accounting for 7.0% of all reviews.
  • There are 1,503,080 reviews for Family Hotels from couples in Italy, accounting for 46.5% of all reviews.
  • There are 799,418 reviews for Family Hotels from families in Italy, accounting for 24.7% of all reviews.
  • There are 135,613 reviews for Family Hotels from friends in Italy, accounting for 4.2% of all reviews.
  • There are 185,043 reviews for Family Hotels from group travelers in Italy, accounting for 5.7% of all reviews.
  • There are 227,008 reviews for Family Hotels from solo travelers in Italy, accounting for 7.0% of all reviews.
  • There are 154,442 reviews for Family Hotels from travelers with an unknown type in Italy, accounting for 4.8% of all reviews.

Average Rating Over Time for Family Hotels

  • The average rating for Family Hotels in Italy in 2024 is 8.25, based on 650,419 reviews.
  • The average rating for Family Hotels in Italy in 2023 was 8.23, based on 754,659 reviews.
  • The average rating for Family Hotels in Italy in 2022 was 8.21, based on 624,062 reviews.
  • The average rating for Family Hotels in Italy in 2021 was 8.20, based on 103,573 reviews.
  • The average rating for Family Hotels in Italy in 2020 was 8.38, based on 20,302 reviews.
  • The average rating for Family Hotels in Italy in 2019 was 8.29, based on 104,250 reviews.
  • The average rating for Family Hotels in Italy in 2018 was 8.22, based on 117,947 reviews.
  • The average rating for Family Hotels in Italy in 2017 was 8.23, based on 127,739 reviews.
  • The average rating for Family Hotels in Italy in 2016 was 8.23, based on 145,425 reviews.
  • The average rating for Family Hotels in Italy in 2015 was 8.23, based on 130,019 reviews.
  • The average rating for Family Hotels in Italy in 2014 was 8.23, based on 106,938 reviews.
  • The average rating for Family Hotels in Italy in 2013 was 8.18, based on 97,754 reviews.
  • The average rating for Family Hotels in Italy in 2012 was 8.11, based on 80,449 reviews.
  • The average rating for Family Hotels in Italy in 2011 was 7.98, based on 52,858 reviews.
  • The average rating for Family Hotels in Italy in 2010 was 7.92, based on 31,359 reviews.
  • The average rating for Family Hotels in Italy in 2009 was 7.84, based on 23,384 reviews.
  • The average rating for Family Hotels in Italy in 2008 was 7.67, based on 16,060 reviews.
  • The average rating for Family Hotels in Italy in 2007 was 7.57, based on 15,675 reviews.
  • The average rating for Family Hotels in Italy in 2006 was 7.51, based on 12,169 reviews.
  • The average rating for Family Hotels in Italy in 2005 was 7.53, based on 9,138 reviews.
  • The average rating for Family Hotels in Italy in 2004 was 7.62, based on 5,210 reviews.
  • The average rating for Family Hotels in Italy in 2003 was 7.63, based on 1,632 reviews.
  • The average rating for Family Hotels in Italy in 2002 was 7.65, based on 143 reviews.

Average Rating by Star Rating for Family Hotels

  • The average rating for 1-star Family Hotels in Italy is 7.48.
  • The average rating for 2-star Family Hotels in Italy is 7.91.
  • The average rating for 3-star Family Hotels in Italy is 8.14.
  • The average rating for 4-star Family Hotels in Italy is 8.33.
  • The average rating for 5-star Family Hotels in Italy is 8.84.
  • The average rating for Family Hotels with an unknown star rating in Italy is 8.53.

Average Rating by Traveler Type for Family Hotels

  • The average rating of Family Hotels from business travelers in Italy is 8.05.
  • The average rating of Family Hotels from couples in Italy is 8.24.
  • The average rating of Family Hotels from families in Italy is 8.29.
  • The average rating of Family Hotels from friends in Italy is 8.18.
  • The average rating of Family Hotels from group travelers in Italy is 8.33.
  • The average rating of Family Hotels from solo travelers in Italy is 8.36.
  • The average rating of Family Hotels from travelers with an unknown type in Italy is 8.21.

Best Month to Stay at a Family Hotel by Rating

  • The average rating for Family Hotel in Italy in January is 8.28.
  • The average rating for Family Hotel in Italy in February is 8.34.
  • The average rating for Family Hotel in Italy in March is 8.35.
  • The average rating for Family Hotel in Italy in April is 8.32.
  • The average rating for Family Hotel in Italy in May is 8.31.
  • The average rating for Family Hotel in Italy in June is 8.31.
  • The average rating for Family Hotel in Italy in July is 8.26.
  • The average rating for Family Hotel in Italy in August is 8.23.
  • The average rating for Family Hotel in Italy in September is 8.20.
  • The average rating for Family Hotel in Italy in October is 8.19.
  • The average rating for Family Hotel in Italy in November is 8.25.
  • The average rating for Family Hotel in Italy in December is 8.33.

Seasons for Family Hotels in Italy

The seasons in Italy are determined by the percentage of reviews for Family Hotels in each month.

Low Season for Italy in Family Hotels

  • January (4.4%)
  • February (3.9%)
  • March (4.8%)
  • December (3.8%)

Shoulder Season for Italy in Family Hotels

  • April (7.1%)
  • May (9.2%)
  • October (9.6%)
  • November (5.3%)

High Season for Italy in Family Hotels

  • June (11.1%)
  • July (13.5%)
  • August (14.7%)
  • September (12.6%)

Family Hotels City Rankings in Italy

  • The city with the most Family Hotels is Rome, with 755 Family Hotels.
  • The city with the highest average rating for Family Hotels is Matera, with an average rating of 9.11.
  • The city with the lowest average rating for Family Hotels is Pisa, with an average rating of 7.33.
  • The city with the most expensive Family Hotels is Positano, with average prices of $539.
  • The city with the cheapest Family Hotels is Pesaro, with average prices of $87.
27
8.16
$188.61
32
9.00
$388.32
42
8.47
$110.66
71
8.33
$128.28
43
8.35
$304.09
62
8.11
$163.82
33
8.28
$145.62
37
8.88
$429.72
51
7.75
$127.44
59
8.56
$180.02
37
7.92
$221.54
66
8.10
$170.06
30
8.40
$421.10
31
8.53
$217.22
304
8.22
$229.36
32
8.47
$248.78
29
8.00
$119.47
33
8.19
$105.54
143
8.51
$158.14
30
9.01
$370.19
27
8.22
$209.95
147
8.31
$150.18
66
8.07
$134.36
32
8.49
$146.92
44
8.69
$269.77
46
8.89
$273.06
38
9.11
$203.83
320
7.65
$228.88
58
8.15
$123.96
44
7.85
$139.73
149
7.57
$136.87
26
8.17
$145.61
27
8.74
$211.94
53
7.71
$147.85
31
8.23
$124.02
26
7.91
$86.61
30
7.33
$106.07
30
8.91
$539.39
121
8.54
$128.72
329
8.02
$158.22
41
8.59
$143.14
755
7.86
$229.91
37
7.94
$125.26
30
7.83
$132.54
38
8.34
$129.15
44
8.60
$148.84
59
8.70
$275.47
44
8.29
$163.39
52
8.67
$372.76
29
8.18
$152.50
85
7.93
$144.24
335
8.21
$208.57
76
8.51
$142.08
26
8.27
$145.73
28
8.31
$92.07