194 Must-Know Hotel Statistics and Travel Trends in Phuket, Thailand for 2025

Discover the most compelling hotel statistics and travel trends in Phuket for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 194 key statistics and travel trends offers valuable insights into Phuket's dynamic hotel scene. Backed by data from 4,965 hotels, 360,104 traveler reviews, and 736,886 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Phuket

Top Hotel and Travel Statistics for Phuket

  • There are 4,965 hotels operating in Phuket.
  • The average hotel rating in Phuket is 8.10, based on 360,104 reviews.
  • Travelers can expect to pay around $139 per night for a hotel in Phuket.
  • If you're looking for the best month to visit Phuket by rating, it's September with an average rating of 8.54.
  • If you're looking for the cheapest month to visit Phuket, it's May with an average price of $97.
  • The least popular month to visit Phuket is October, attracting only 7.0% of visitors.
  • The most popular month to visit Phuket is January, attracting 10.7% of visitors.
  • Friends are the most satisfied travelers when visiting Phuket, rating their stays at 8.39 on average.
  • Families are the least satisfied travelers when visiting Phuket, rating their stays at 8.06 on average.
  • Hotel prices in Phuket peak in January, with an average price of $164.

Hotel Availability and Types in Phuket

Number of Hotels

  • There are 4,965 hotels in Phuket.

Distribution by Star Rating

  • Phuket has 47 hotels with a 1-star rating, accounting for 0.9% of all hotels.
  • Phuket has 515 hotels with a 2-star rating, accounting for 10.4% of all hotels.
  • Phuket has 1,109 hotels with a 3-star rating, accounting for 22.3% of all hotels.
  • Phuket has 933 hotels with a 4-star rating, accounting for 18.8% of all hotels.
  • Phuket has 996 hotels with a 5-star rating, accounting for 20.1% of all hotels.
  • We also have 1,365 hotels with an unknown star rating in Phuket, accounting for 27.5% of all hotels.
  • The average price of a hotel in Phuket is $139 per night.
  • The average price of a 1-star hotel in Phuket is $44 per night.
  • The average price of a 2-star hotel in Phuket is $39 per night.
  • The average price of a 3-star hotel in Phuket is $79 per night.
  • The average price of a 4-star hotel in Phuket is $152 per night.
  • The average price of a 5-star hotel in Phuket is $272 per night.
  • The average price of a hotel in Phuket with an unknown star rating is $195 per night.
  • There are 1,153 hotels in Phuket priced in the $0-$50 range, accounting for 44.6% of all hotels.
  • There are 655 hotels in Phuket priced in the $50-$100 range, accounting for 25.3% of all hotels.
  • There are 373 hotels in Phuket priced in the $100-$200 range, accounting for 14.4% of all hotels.
  • There are 294 hotels in Phuket priced in the $200-$500 range, accounting for 11.4% of all hotels.
  • There are 65 hotels in Phuket priced in the $500-$1000 range, accounting for 2.5% of all hotels.
  • There are 45 hotels in Phuket priced in the $1000+ range, accounting for 1.7% of all hotels.
  • The average price of a hotel in Phuket in January is $164.
  • The average price of a hotel in Phuket in February is $150.
  • The average price of a hotel in Phuket in March is $123.
  • The average price of a hotel in Phuket in April is $104.
  • The average price of a hotel in Phuket in May is $97.
  • The average price of a hotel in Phuket in June is $101.
  • The average price of a hotel in Phuket in July is $110.
  • The average price of a hotel in Phuket in August is $109.
  • The average price of a hotel in Phuket in September is $114.
  • The average price of a hotel in Phuket in October is $106.
  • The average price of a hotel in Phuket in November is $128.
  • The average price of a hotel in Phuket in December is $154.

Hotel Ratings and Reviews in Phuket

Number of Reviews

  • We've collected 360,104 reviews for hotels in Phuket.

Review Distribution by Traveler Type

  • There are 6,904 reviews from business travelers in Phuket, accounting for 1.9% of all reviews.
  • There are 142,703 reviews from couples in Phuket, accounting for 39.6% of all reviews.
  • There are 85,640 reviews from families in Phuket, accounting for 23.8% of all reviews.
  • There are 12,523 reviews from friends in Phuket, accounting for 3.5% of all reviews.
  • There are 33,742 reviews from group travelers in Phuket, accounting for 9.4% of all reviews.
  • There are 65,408 reviews from solo travelers in Phuket, accounting for 18.2% of all reviews.
  • There are 13,184 reviews from travelers with an unknown type in Phuket, accounting for 3.7% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Phuket in 2025 is 7.72, based on 165 reviews.
  • The average rating for hotels in Phuket in 2024 was 8.11, based on 125,206 reviews.
  • The average rating for hotels in Phuket in 2023 was 8.10, based on 129,831 reviews.
  • The average rating for hotels in Phuket in 2022 was 8.30, based on 77,226 reviews.
  • The average rating for hotels in Phuket in 2021 was 8.61, based on 11,501 reviews.
  • The average rating for hotels in Phuket in 2020 was 8.24, based on 16,175 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Phuket is 7.60.
  • The average rating for 2-star hotels in Phuket is 7.92.
  • The average rating for 3-star hotels in Phuket is 7.99.
  • The average rating for 4-star hotels in Phuket is 8.19.
  • The average rating for 5-star hotels in Phuket is 8.24.
  • The average rating for hotels in Phuket with an unknown star rating is 8.33.

Average Ratings by Traveler Type

  • The average rating for business travelers in Phuket is 8.29.
  • The average rating for couples in Phuket is 8.08.
  • The average rating for families in Phuket is 8.06.
  • The average rating for friends in Phuket is 8.39.
  • The average rating for group travelers in Phuket is 8.14.
  • The average rating for solo travelers in Phuket is 8.18.
  • The average rating for travelers with an unknown type in Phuket is 8.37.

Best Months to Visit by Ratings

  • The average rating for hotels in Phuket in January is 7.87.
  • The average rating for hotels in Phuket in February is 8.06.
  • The average rating for hotels in Phuket in March is 8.13.
  • The average rating for hotels in Phuket in April is 8.26.
  • The average rating for hotels in Phuket in May is 8.41.
  • The average rating for hotels in Phuket in June is 8.41.
  • The average rating for hotels in Phuket in July is 8.35.
  • The average rating for hotels in Phuket in August is 8.38.
  • The average rating for hotels in Phuket in September is 8.54.
  • The average rating for hotels in Phuket in October is 8.46.
  • The average rating for hotels in Phuket in November is 8.26.
  • The average rating for hotels in Phuket in December is 8.09.

Seasons in Phuket

The seasons in Phuket are determined by the percentage of reviews for each month.

Low Season in Phuket

  • June (7.4%)
  • September (7.2%)
  • October (7.0%)
  • November (7.6%)

Shoulder Season in Phuket

  • April (8.4%)
  • May (7.9%)
  • July (8.1%)
  • December (8.5%)

High Season in Phuket

  • January (10.7%)
  • February (9.4%)
  • March (9.2%)
  • August (8.6%)

Hotel and Travel Statistics for Family Hotels in Phuket

Top Hotel and Travel Statistics for Family Hotels in Phuket

  • There are 503 Family Hotels operating in Phuket.
  • The average rating for Family Hotels in Phuket is 8.10, based on 162,118 reviews.
  • Travelers can expect to pay around $82 per night for a Family Hotel in Phuket.
  • If you're looking for the best month to book a Family Hotel in Phuket by rating, it's September, with an average rating of 8.55.
  • If you're looking for the cheapest month to book a Family Hotel in Phuket, it's May, with an average price of $53.
  • The least popular month to book a Family Hotel in Phuket is October, attracting only 7.1% of visitors.
  • The most popular month to book a Family Hotel in Phuket is January, attracting 10.2% of visitors.
  • Business Travelers are the most satisfied travelers when visiting Family Hotels in Phuket, rating their stays at 8.25 on average.
  • Families are the least satisfied travelers when visiting Family Hotels in Phuket, rating their stays at 8.00 on average.
  • Family Hotel prices in Phuket peak in January, with an average price of $125.

Availability and Types of Family Hotels in Phuket

Number of Family Hotels

  • There are 503 Family Hotels in Phuket.

Star Rating Distribution for Family Hotels

  • There are 4 Family Hotels in Phuket with a 1-star rating, accounting for 0.8% of all Family Hotels.
  • There are 60 Family Hotels in Phuket with a 2-star rating, accounting for 11.9% of all Family Hotels.
  • There are 214 Family Hotels in Phuket with a 3-star rating, accounting for 42.5% of all Family Hotels.
  • There are 139 Family Hotels in Phuket with a 4-star rating, accounting for 27.6% of all Family Hotels.
  • There are 79 Family Hotels in Phuket with a 5-star rating, accounting for 15.7% of all Family Hotels.
  • There are 7 Family Hotels in Phuket with an unknown star rating, accounting for 1.4% of all Family Hotels.
  • The average price for Family Hotels in Phuket is $82.
  • The average price for 1-star Family Hotels in Phuket is $29.
  • The average price for 2-star Family Hotels in Phuket is $41.
  • The average price for 3-star Family Hotels in Phuket is $52.
  • The average price for 4-star Family Hotels in Phuket is $87.
  • The average price for 5-star Family Hotels in Phuket is $191.
  • The average price for Family Hotels with an unknown star rating in Phuket is $39.
  • There are 221 Family Hotels in Phuket priced in the $0-$50 range, accounting for 46.1% of all Family Hotels.
  • There are 158 Family Hotels in Phuket priced in the $50-$100 range, accounting for 33.0% of all Family Hotels.
  • There are 67 Family Hotels in Phuket priced in the $100-$200 range, accounting for 14.0% of all Family Hotels.
  • There are 30 Family Hotels in Phuket priced in the $200-$500 range, accounting for 6.3% of all Family Hotels.
  • There are 3 Family Hotels in Phuket priced in the $500-$1000 range, accounting for 0.6% of all Family Hotels.
  • The average price for Family Hotels in Phuket in January is $125.
  • The average price for Family Hotels in Phuket in February is $109.
  • The average price for Family Hotels in Phuket in March is $85.
  • The average price for Family Hotels in Phuket in April is $62.
  • The average price for Family Hotels in Phuket in May is $53.
  • The average price for Family Hotels in Phuket in June is $55.
  • The average price for Family Hotels in Phuket in July is $59.
  • The average price for Family Hotels in Phuket in August is $60.
  • The average price for Family Hotels in Phuket in September is $59.
  • The average price for Family Hotels in Phuket in October is $59.
  • The average price for Family Hotels in Phuket in November is $84.
  • The average price for Family Hotels in Phuket in December is $108.

Ratings and Reviews for Family Hotels in Phuket

Number of Reviews for Family Hotels

  • We've collected 162,118 reviews for Family Hotels in Phuket.

Review Distribution for Family Hotels

  • There are 3,658 reviews for Family Hotels from business travelers in Phuket, accounting for 2.3% of all reviews.
  • There are 59,369 reviews for Family Hotels from couples in Phuket, accounting for 36.6% of all reviews.
  • There are 43,814 reviews for Family Hotels from families in Phuket, accounting for 27.0% of all reviews.
  • There are 6,757 reviews for Family Hotels from friends in Phuket, accounting for 4.2% of all reviews.
  • There are 15,540 reviews for Family Hotels from group travelers in Phuket, accounting for 9.6% of all reviews.
  • There are 26,047 reviews for Family Hotels from solo travelers in Phuket, accounting for 16.1% of all reviews.
  • There are 6,933 reviews for Family Hotels from travelers with an unknown type in Phuket, accounting for 4.3% of all reviews.

Average Rating Over Time for Family Hotels

  • The average rating for Family Hotels in Phuket in 2024 was 8.06, based on 56,250 reviews.
  • The average rating for Family Hotels in Phuket in 2023 was 8.03, based on 57,452 reviews.
  • The average rating for Family Hotels in Phuket in 2022 was 8.34, based on 35,843 reviews.
  • The average rating for Family Hotels in Phuket in 2021 was 8.68, based on 5,720 reviews.
  • The average rating for Family Hotels in Phuket in 2020 was 8.16, based on 6,851 reviews.

Average Rating by Star Rating for Family Hotels

  • The average rating for 1-star Family Hotels in Phuket is 7.33.
  • The average rating for 2-star Family Hotels in Phuket is 8.06.
  • The average rating for 3-star Family Hotels in Phuket is 7.88.
  • The average rating for 4-star Family Hotels in Phuket is 8.21.
  • The average rating for 5-star Family Hotels in Phuket is 8.62.
  • The average rating for Family Hotels with an unknown star rating in Phuket is 7.56.

Average Rating by Traveler Type for Family Hotels

  • The average rating of Family Hotels from business travelers in Phuket is 8.25.
  • The average rating of Family Hotels from couples in Phuket is 8.10.
  • The average rating of Family Hotels from families in Phuket is 8.00.
  • The average rating of Family Hotels from friends in Phuket is 8.25.
  • The average rating of Family Hotels from group travelers in Phuket is 8.03.
  • The average rating of Family Hotels from solo travelers in Phuket is 8.23.
  • The average rating of Family Hotels from travelers with an unknown type in Phuket is 8.39.

Best Month to Stay at a Family Hotel by Rating

  • The average rating for Family Hotel in Phuket in January is 7.66.
  • The average rating for Family Hotel in Phuket in February is 7.95.
  • The average rating for Family Hotel in Phuket in March is 8.11.
  • The average rating for Family Hotel in Phuket in April is 8.24.
  • The average rating for Family Hotel in Phuket in May is 8.44.
  • The average rating for Family Hotel in Phuket in June is 8.37.
  • The average rating for Family Hotel in Phuket in July is 8.33.
  • The average rating for Family Hotel in Phuket in August is 8.42.
  • The average rating for Family Hotel in Phuket in September is 8.55.
  • The average rating for Family Hotel in Phuket in October is 8.44.
  • The average rating for Family Hotel in Phuket in November is 8.15.
  • The average rating for Family Hotel in Phuket in December is 7.92.

Seasons for Family Hotels in Phuket

The seasons in Phuket are determined by the percentage of reviews for Family Hotels in each month.

Low Season for Family Hotels in Phuket

  • June (7.9%)
  • September (7.7%)
  • October (7.1%)
  • November (7.4%)

Shoulder Season for Family Hotels in Phuket

  • April (8.4%)
  • May (8.1%)
  • July (8.3%)
  • December (8.5%)

High Season for Family Hotels in Phuket

  • January (10.2%)
  • February (8.8%)
  • March (8.8%)
  • August (8.8%)