196 Must-Know Hotel Statistics and Travel Trends in London, United Kingdom for 2025

Discover the most compelling hotel statistics and travel trends in London for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 196 key statistics and travel trends offers valuable insights into London's dynamic hotel scene. Backed by data from 6,209 hotels, 1,902,619 traveler reviews, and 861,030 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for London

Top Hotel and Travel Statistics for London

  • There are 6,209 hotels operating in London.
  • The average hotel rating in London is 7.47, based on 1,902,619 reviews.
  • Travelers can expect to pay around $232 per night for a hotel in London.
  • If you're looking for the best month to visit London by rating, it's February with an average rating of 7.70.
  • If you're looking for the cheapest month to visit London, it's February with an average price of $178.
  • The least popular month to visit London is January, attracting only 6.8% of visitors.
  • The most popular month to visit London is July, attracting 10.1% of visitors.
  • Group Travelers are the most satisfied travelers when visiting London, rating their stays at 7.63 on average.
  • Business Travelers are the least satisfied travelers when visiting London, rating their stays at 7.29 on average.
  • Hotel prices in London peak in July, with an average price of $278.

Hotel Availability and Types in London

Number of Hotels

  • There are 6,209 hotels in London.

Distribution by Star Rating

  • London has 21 hotels with a 1-star rating, accounting for 0.3% of all hotels.
  • London has 170 hotels with a 2-star rating, accounting for 2.7% of all hotels.
  • London has 862 hotels with a 3-star rating, accounting for 13.9% of all hotels.
  • London has 1,029 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • London has 757 hotels with a 5-star rating, accounting for 12.2% of all hotels.
  • We also have 3,370 hotels with an unknown star rating in London, accounting for 54.3% of all hotels.
  • The average price of a hotel in London is $232 per night.
  • The average price of a 1-star hotel in London is $99 per night.
  • The average price of a 2-star hotel in London is $137 per night.
  • The average price of a 3-star hotel in London is $148 per night.
  • The average price of a 4-star hotel in London is $245 per night.
  • The average price of a 5-star hotel in London is $429 per night.
  • The average price of a hotel in London with an unknown star rating is $232 per night.
  • There are 15 hotels in London priced in the $0-$50 range, accounting for 0.5% of all hotels.
  • There are 498 hotels in London priced in the $50-$100 range, accounting for 16.8% of all hotels.
  • There are 1,369 hotels in London priced in the $100-$200 range, accounting for 46.3% of all hotels.
  • There are 880 hotels in London priced in the $200-$500 range, accounting for 29.7% of all hotels.
  • There are 141 hotels in London priced in the $500-$1000 range, accounting for 4.8% of all hotels.
  • There are 55 hotels in London priced in the $1000+ range, accounting for 1.9% of all hotels.
  • The average price of a hotel in London in January is $188.
  • The average price of a hotel in London in February is $178.
  • The average price of a hotel in London in March is $194.
  • The average price of a hotel in London in April is $226.
  • The average price of a hotel in London in May is $240.
  • The average price of a hotel in London in June is $268.
  • The average price of a hotel in London in July is $278.
  • The average price of a hotel in London in August is $268.
  • The average price of a hotel in London in September is $272.
  • The average price of a hotel in London in October is $231.
  • The average price of a hotel in London in November is $227.
  • The average price of a hotel in London in December is $230.

Hotel Ratings and Reviews in London

Number of Reviews

  • We've collected 1,902,619 reviews for hotels in London.

Review Distribution by Traveler Type

  • There are 253,671 reviews from business travelers in London, accounting for 13.3% of all reviews.
  • There are 640,851 reviews from couples in London, accounting for 33.7% of all reviews.
  • There are 427,266 reviews from families in London, accounting for 22.5% of all reviews.
  • There are 33,728 reviews from friends in London, accounting for 1.8% of all reviews.
  • There are 154,335 reviews from group travelers in London, accounting for 8.1% of all reviews.
  • There are 265,681 reviews from solo travelers in London, accounting for 14.0% of all reviews.
  • There are 127,087 reviews from travelers with an unknown type in London, accounting for 6.7% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in London in 2025 is 7.78, based on 178 reviews.
  • The average rating for hotels in London in 2024 was 7.61, based on 477,856 reviews.
  • The average rating for hotels in London in 2023 was 7.48, based on 625,130 reviews.
  • The average rating for hotels in London in 2022 was 7.31, based on 580,500 reviews.
  • The average rating for hotels in London in 2021 was 7.36, based on 165,524 reviews.
  • The average rating for hotels in London in 2020 was 7.74, based on 53,431 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in London is 6.43.
  • The average rating for 2-star hotels in London is 6.42.
  • The average rating for 3-star hotels in London is 7.20.
  • The average rating for 4-star hotels in London is 7.74.
  • The average rating for 5-star hotels in London is 8.32.
  • The average rating for hotels in London with an unknown star rating is 7.37.

Average Ratings by Traveler Type

  • The average rating for business travelers in London is 7.29.
  • The average rating for couples in London is 7.44.
  • The average rating for families in London is 7.57.
  • The average rating for friends in London is 7.60.
  • The average rating for group travelers in London is 7.63.
  • The average rating for solo travelers in London is 7.59.
  • The average rating for travelers with an unknown type in London is 7.35.

Best Months to Visit by Ratings

  • The average rating for hotels in London in January is 7.66.
  • The average rating for hotels in London in February is 7.70.
  • The average rating for hotels in London in March is 7.69.
  • The average rating for hotels in London in April is 7.67.
  • The average rating for hotels in London in May is 7.59.
  • The average rating for hotels in London in June is 7.47.
  • The average rating for hotels in London in July is 7.36.
  • The average rating for hotels in London in August is 7.47.
  • The average rating for hotels in London in September is 7.45.
  • The average rating for hotels in London in October is 7.47.
  • The average rating for hotels in London in November is 7.50.
  • The average rating for hotels in London in December is 7.45.

Seasons in London

The seasons in London are determined by the percentage of reviews for each month.

Low Season in London

  • January (6.8%)
  • February (7.5%)
  • November (7.4%)
  • December (7.2%)

Shoulder Season in London

  • March (7.8%)
  • April (7.8%)
  • May (8.6%)
  • October (8.7%)

High Season in London

  • June (9.2%)
  • July (10.1%)
  • August (9.9%)
  • September (8.8%)

Hotel and Travel Statistics for Family Hotels in London

Top Hotel and Travel Statistics for Family Hotels in London

  • There are 997 Family Hotels operating in London.
  • The average rating for Family Hotels in London is 7.52, based on 1,250,666 reviews.
  • Travelers can expect to pay around $204 per night for a Family Hotel in London.
  • If you're looking for the best month to book a Family Hotel in London by rating, it's February, with an average rating of 7.71.
  • If you're looking for the cheapest month to book a Family Hotel in London, it's February, with an average price of $156.
  • The least popular month to book a Family Hotel in London is January, attracting only 6.9% of visitors.
  • The most popular month to book a Family Hotel in London is July, attracting 9.9% of visitors.
  • Friends are the most satisfied travelers when visiting Family Hotels in London, rating their stays at 7.71 on average.
  • Business Travelers are the least satisfied travelers when visiting Family Hotels in London, rating their stays at 7.25 on average.
  • Family Hotel prices in London peak in July, with an average price of $247.

Availability and Types of Family Hotels in London

Number of Family Hotels

  • There are 997 Family Hotels in London.

Star Rating Distribution for Family Hotels

  • There are 6 Family Hotels in London with a 1-star rating, accounting for 0.6% of all Family Hotels.
  • There are 76 Family Hotels in London with a 2-star rating, accounting for 7.6% of all Family Hotels.
  • There are 348 Family Hotels in London with a 3-star rating, accounting for 34.9% of all Family Hotels.
  • There are 367 Family Hotels in London with a 4-star rating, accounting for 36.8% of all Family Hotels.
  • There are 122 Family Hotels in London with a 5-star rating, accounting for 12.2% of all Family Hotels.
  • There are 78 Family Hotels in London with an unknown star rating, accounting for 7.8% of all Family Hotels.
  • The average price for Family Hotels in London is $204.
  • The average price for 1-star Family Hotels in London is $84.
  • The average price for 2-star Family Hotels in London is $149.
  • The average price for 3-star Family Hotels in London is $141.
  • The average price for 4-star Family Hotels in London is $197.
  • The average price for 5-star Family Hotels in London is $477.
  • The average price for Family Hotels with an unknown star rating in London is $151.
  • There are 2 Family Hotels in London priced in the $0-$50 range, accounting for 0.2% of all Family Hotels.
  • There are 155 Family Hotels in London priced in the $50-$100 range, accounting for 16.7% of all Family Hotels.
  • There are 459 Family Hotels in London priced in the $100-$200 range, accounting for 49.4% of all Family Hotels.
  • There are 263 Family Hotels in London priced in the $200-$500 range, accounting for 28.3% of all Family Hotels.
  • There are 46 Family Hotels in London priced in the $500-$1000 range, accounting for 4.9% of all Family Hotels.
  • There are 5 Family Hotels in London priced in the $1000+ range, accounting for 0.5% of all Family Hotels.
  • The average price for Family Hotels in London in January is $168.
  • The average price for Family Hotels in London in February is $156.
  • The average price for Family Hotels in London in March is $162.
  • The average price for Family Hotels in London in April is $187.
  • The average price for Family Hotels in London in May is $207.
  • The average price for Family Hotels in London in June is $235.
  • The average price for Family Hotels in London in July is $247.
  • The average price for Family Hotels in London in August is $226.
  • The average price for Family Hotels in London in September is $235.
  • The average price for Family Hotels in London in October is $213.
  • The average price for Family Hotels in London in November is $210.
  • The average price for Family Hotels in London in December is $213.

Ratings and Reviews for Family Hotels in London

Number of Reviews for Family Hotels

  • We've collected 1,250,666 reviews for Family Hotels in London.

Review Distribution for Family Hotels

  • There are 161,877 reviews for Family Hotels from business travelers in London, accounting for 12.9% of all reviews.
  • There are 436,052 reviews for Family Hotels from couples in London, accounting for 34.9% of all reviews.
  • There are 306,738 reviews for Family Hotels from families in London, accounting for 24.5% of all reviews.
  • There are 22,583 reviews for Family Hotels from friends in London, accounting for 1.8% of all reviews.
  • There are 101,675 reviews for Family Hotels from group travelers in London, accounting for 8.1% of all reviews.
  • There are 156,562 reviews for Family Hotels from solo travelers in London, accounting for 12.5% of all reviews.
  • There are 65,179 reviews for Family Hotels from travelers with an unknown type in London, accounting for 5.2% of all reviews.

Average Rating Over Time for Family Hotels

  • The average rating for Family Hotels in London in 2024 was 7.71, based on 291,928 reviews.
  • The average rating for Family Hotels in London in 2023 was 7.47, based on 413,666 reviews.
  • The average rating for Family Hotels in London in 2022 was 7.32, based on 389,711 reviews.
  • The average rating for Family Hotels in London in 2021 was 7.38, based on 117,335 reviews.
  • The average rating for Family Hotels in London in 2020 was 7.80, based on 38,019 reviews.

Average Rating by Star Rating for Family Hotels

  • The average rating for 1-star Family Hotels in London is 5.55.
  • The average rating for 2-star Family Hotels in London is 6.40.
  • The average rating for 3-star Family Hotels in London is 7.19.
  • The average rating for 4-star Family Hotels in London is 7.74.
  • The average rating for 5-star Family Hotels in London is 8.70.
  • The average rating for Family Hotels with an unknown star rating in London is 7.35.

Average Rating by Traveler Type for Family Hotels

  • The average rating of Family Hotels from business travelers in London is 7.25.
  • The average rating of Family Hotels from couples in London is 7.48.
  • The average rating of Family Hotels from families in London is 7.58.
  • The average rating of Family Hotels from friends in London is 7.71.
  • The average rating of Family Hotels from group travelers in London is 7.62.
  • The average rating of Family Hotels from solo travelers in London is 7.66.
  • The average rating of Family Hotels from travelers with an unknown type in London is 7.50.

Best Month to Stay at a Family Hotel by Rating

  • The average rating for Family Hotel in London in January is 7.71.
  • The average rating for Family Hotel in London in February is 7.71.
  • The average rating for Family Hotel in London in March is 7.66.
  • The average rating for Family Hotel in London in April is 7.69.
  • The average rating for Family Hotel in London in May is 7.57.
  • The average rating for Family Hotel in London in June is 7.48.
  • The average rating for Family Hotel in London in July is 7.36.
  • The average rating for Family Hotel in London in August is 7.50.
  • The average rating for Family Hotel in London in September is 7.46.
  • The average rating for Family Hotel in London in October is 7.49.
  • The average rating for Family Hotel in London in November is 7.49.
  • The average rating for Family Hotel in London in December is 7.39.

Seasons for Family Hotels in London

The seasons in London are determined by the percentage of reviews for Family Hotels in each month.

Low Season for Family Hotels in London

  • January (6.9%)
  • February (7.8%)
  • November (7.4%)
  • December (7.3%)

Shoulder Season for Family Hotels in London

  • March (8.0%)
  • April (7.9%)
  • May (8.6%)
  • October (8.5%)

High Season for Family Hotels in London

  • June (9.1%)
  • July (9.9%)
  • August (9.9%)
  • September (8.7%)